Travel Qucik. Travel Smart.
ALTERNATIVE MARKETING
GUERILLA MARKETING
This alternative marketing technique could be used to focus on a specific location like the DFW metroplex. With so much traffic going through this area, commuters could utilize the positive benefits of our product. Creating an interaction with our customers could be key to spreading awareness and building relationships with those who would use our roads. Large billboards could be placed around the metroplex catching the attention of those commuters and explain why they need to get off the highways and onto the Smart Roads.
BUZZ MARKETING
Word of mouth and creating a buzz around the communities surrounding Smart Roads will be a key to success for our product. Providing insight into our product through this buzz will bring consumers to us asking: why Smart Roads? The buzz will generate this conversation and bring customers to us so we can tell them what we offer. Intriguing our customers to use our product so once they understand what our offering is and have tried it, they will continue the buzz and bring their friends and family to us.
LIFESTYLE MARKETING
Consumers that commute will benefit from using Smart Roads by complimenting their daily routine by saving time, money, and gas that they can't get from express or toll roads. Targeting areas like the DFW metroplex, Smart Roads looks to enhance upon consumers daily commute and travel in this area. With help from government and communities around Smart Roads, we look to be the best road system for those looking for better travel in their lives.