Travel Qucik. Travel Smart.
SMARTROADS
WHAT WE DO
SmartRoad is an innovative leader in technology and transportation. It began with developing a solution to the worlds lack of fuel economy. Our research and development led us to our industry leading product: SmartRoad.
Every decision is inspired by our mission: To save the planet and save time.
Though we are an industry leader, we’ve realized the importance of continually updating our approach to maintaining practicality. We invite you to browse through our offers and contact us with any questions.
MARKET OVERVIEW
CASTING
Looking for a great career in this unique manufacturing industry? SmartRoad is looking for talented go-getters who are committed to our values of excellence and uncompromising quality. We’re currently looking to fill a variety of roles. Below, check out our branding and strategy to see if you can become a valued member of our growing team.
OUR BRAND
Smart Road is the solution to the problem of fuel and time inefficiency. By the implementation of our products to pre-existing roads, SmartRoad uses electrical currents to provide a hassle free solution to commuters, saving trips to the gas station and maximizing fuel economy. The simplicity of our products are customer-centric and our staff are seasoned professionals.
COMPETITION
Lucky for us, SmartRoad does not have any direct competitors. Smart Road is the first of its kind and can be implemented to any pre-existing road system.
SEGMENTATION
The market segmentation can be broken down into two categories: Toll Roads & Public Roads. Within these two segments, SmartRoad can secure contracts with government agencies responsible for road development and private roads to optimize the efficiency experienced by commuters and join the green movement.
POSITIONING
For anyone who travels on highways and roads, SmartRoads maximize efficiency & cater to the environment. SmartRoad is a differentiated brand that offers a unique traveling experience to consumers that will entice road owners to adopt the product. To achieve this, informative ads will be sent out to agencies concerning road development and owners of private roads, & viral ads will circulate traditional marketing channels (online, TV, radio, etc).