top of page
architectural-design-architecture-blue-416998.jpg

DATABASE STRATEGIES

Database Strategy and Promotional Tools: Welcome

GEOCODING

Geocoding would help us decide where SmartRoad would be most fruitful and useful. Urbanized areas are the likely choice for this feature. However, it is helpful to know how many users commute on large roads. Thankfully, we will be using experiential marketing data to depict this number.

cars-dual-carriageway-forest-59512.jpg
asphalt-clouds-colors-967072.jpg

DIRECT MAILING: BUSINESS TO BUSINESS

When it comes to directing mail to prospects, this action accounts for 73% of the direct response marketing concept. This can be helpful for us in getting the word out to larger numbers of local governments. In a sense, you can consider this as "word of mouth" on a larger scale.

Database Strategy and Promotional Tools: Products
bottom of page