Travel Qucik. Travel Smart.
PR, ADVERTISING, AND MEDIA CHANNELS
THE WAY WE TRAVEL IS CHANGING
PUBLIC RELATIONS
We plan to use a GoFundMe style campaign to get our target audience to buy into our company launch. We plan to hire a third-party publication service write articles about SmartRoads. The last biggest PR move is to use viral media to raise awareness of SmartRoads.
ADVERTISING
Billboards will be posted by entrances and exits of all major highways to advertise government and family support of SmartRoads. We will have print advertisements in all newspapers and magazines, and have a huge presence on all social media platforms. We will also have commercials about SmartRoads playing before all movies at theaters and television advertisements displaying the use of SmartRoads.
MEDIA CHANNELS
Our company will have the use of business magazines, trade journals, email list, brochures/pamphlets, cold calling, and social media to spread the word about SmartRoads and what they have to offer. We will use social media to entice the government and private businesses to invest in SmartRoads. We will ensure that various company headquarters are visited and told about all that SmartRoads can offer.
